When you hear the words Finland or Scandinavia, what’s the first images that pop into your head? My guess would be vikings, blistering cold, and some of the blondest hair and bluest eyes in the world. Studies typically show that 80% or more of the population of Finland have blonde hair. And when you hear the words beauty pageant, you probably think of beauty (obviously), elegance and grace.

With that being said, I present to you the winner of Miss Helsinki 2017, Sephora Ikalaba. She’s the one in the middle. Take a second to comprehend how she won the beauty pageant for the capital of Finland.


This pageant has been all over the place. Forums are talking about this, but it’s all speculation. News outlets are conveniently omitting anything about the situation in the name of being politically correct. On top of that, many of the sources are in Finnish, and Google Translate isn’t always the sharpest tool in the shed.

So let’s start with the facts that can be verified. It’s pretty well-known (and obvious) that Ikalaba is of Nigerian descent originally, and has immigrated to Finland. Her Finnish citizenship level, and when she migrated to Finland is very much up in the air. It seems she did at least learn Finnish from looking at her Instagram account, but until the pageant winners publish some sort of biography about her that’s up in the air, too.

The Obvious

Let’s start with this: I’ll wager that the vast majority of men are not going to find her attractive. She just lacks any and all of the feminine beauty that have always embodied what a beauty pageant is all about. For example, Russian girls have this in spades. Of course, people are rushing to defend her. The leftist-type thinkers are all up in arms, crying that she’s beautiful inside and out. They say it’s hurtful that people are saying that she looks like a monkey who had her head caved in by a shovel, and then stomped on.

I’ll let you be the judge:



This Tweet below went viral, and pretty much sums up my thoughts on the matter. I think the majority of men can look at these picture and surmise that:

  1. Miss Ikalaba doesn’t represent the Scandinavian look that is so well-known throughout the world; i.e. blonde hair and blue eyes. Look at the featured image on this post—7 out of the 10 contestants embody this.
  2. She is definitely not the most beautiful of the contestants.

In the interest of being objective, I do realize that a pageant isn’t solely based on physical looks alone. There are other things that come into play: charity work, accomplishments, plans to make a difference in the world, etc.

What Has Sephora Ikalaba Accomplished?

Again, the media is leaving things out. They claim that beauty pageants are about more than beauty—the accomplishments and personal side of the competition have just as much pull. Except, it seems that Miss Ikalaba hasn’t really accomplished much of anything in her life. Despite scanning through the first five pages of Google and translating every page, the most I’ve pieced together is than she has an Instagram where she shows off some fitness gear.

People can claim that beauty isn’t skin deep all they want. They can claim that it wasn’t in the name of being politically correct. That Ikalaba had done some great things off of the runway. But to that I’d argue—why aren’t those accomplishments being reported? They can’t say that escaping her home country and migrating to Europe is much of an accomplishment, as Europe lets just about everybody in.



Surely if she had these accomplishments they’d be front and center, as a front for why she won Miss Helsinki. As an excuse that she didn’t win just for the sake of being politically correct and diversity. It’s painstakingly obvious that the lack of information on any personal accomplishments means that she likely doesn’t have them to begin with.

Prior Precedent

A few years ago, Miss Japan was won by a “Hafu”; i.e. mixed race. That girl though, was ethnically Japanese. She grew up in Tokyo, had a Japanese name, and was immersed in the culture. On top of it, Miss Japan was at least cute and accomplished (she had a full-time job as an elephant trainer, for starters). I can look at the gallery of Miss Japan contestants from her winning year and think that she at least looks somewhat Japanese.

Take a look for yourself and see if you can figure out who won:


The Miss Japan 2015 winner is the photo in the bottom left. She seems to resemble Thai women more so than Japanese, but it’s not as drastic as Miss Helsinki.

It seems that Miss Japan set a dangerous precedent. It was the start of fully embracing diversity in beauty pageants, across the board. It went from having a mixed winner in Japan to having a dark-skinned immigrant representing the most blonde haired/blue eyed country in the world. Quite the jump.

Is There A Line?

I grew up in a state (California) that’s fixated on diversity. I’m not stranger to letting anyone and everyone in—Latinos now outnumber whites in California, and this is only going up. This Miss Helsinki situation would be the rough equivalent of an illegal immigrant winning Miss California. As liberal as California is, I suspect there would be a bit of pushback if this happened.

It’s likely that the new Miss Helsinki will try to advance even further through the beauty pageant ranks. What a laugh it’ll be if she’s representing Finland in an upcoming Miss Universe pageant. It’ll be interesting to see how she uses her newfound influence as Miss Helsinki. Will she represent the interest of the Finnish people themselves, or will she be a walking and talking propaganda to encourage more immigration to Europe?

Sadly, I suspect it will continue to go that route as long as the Scandinavian men are looking like this:


I look at this situation and see very little way out short of actual revolution. People are now being told that their own ethnic look and heritage is no longer good enough. Think about the little girls in Finland now, who will look at this competition and see that their national and natural look can’t, and won’t, win a Finnish beauty pageant. 

Should the little girls in Nigeria feel the same way? No, but they have their own beauty pageants. It should not be a matter of sacrificing one for the other. It should be about European countries fighting to keep their culture, genes, and sense of national pride alive.

Unfortunately it seems as if Finland has completely thrown in the towel on that.

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