On Tuesday night the Jimmy Kimmel Live show created a segment to ridicule the undeniable influence we’ve had in steering men away from seeing the social justice reboot of Star Wars.
The segment was in response to David Garrett’s article stating that we cost the Star Wars movie at least $4.2 million dollars in sales:
Fifty-five percent of respondents to a Return of Kings Twitter poll have said that online reporting of the social justice nature of The Force Awakens influenced their decision whether to see the film. Extended across our readership, with over 900,000 users accessing ROK between November 21 and December 21, this amounts to a potential direct impact of $4,219,456.54 (55% x $8.38 x 915,482) on total revenues.
Not only did Jimmy Kimmel misidentify us as a men’s rights organization, but the stereotype his writers applied to us has nothing to do with the neomasculine and self-improvement ideas (1, 2, 3, 4, 5, 6, 7) that we promote daily. Nonetheless, we appreciate the efforts of Disney, which owns both Star Wars and Jimmy Kimmel, in spreading the word of Return Of Kings. As an anti-fragile entity, any publicity will allow us to reach even more men.