Return Of Kings has been open for 27 months. What started out as a modest group blog now reaches 1 million people every month and is on its way to becoming an alternative news source for men. But now we need your help.

ROK has been extremely difficult to monetize because mainstream advertisers do not want to come near our politically incorrect content. At the same time, we just got a rash of complaints when we allowed an “internet marketer” to sponsor our pages, saying that it damages our reputation (I don’t wholly disagree on this point). We’re caught between a rock and a hard place since we can’t get mainstream advertisers and also can’t comfortably use advertising from sponsors like PUA companies who have deep pockets. I’m also not a fan of promoting six-pack abs affiliate programs.

ROK has an operations cost of about $2,000 a month, which includes a roster of weekly columnists, an editor, hosting, various paid site apps, system administration, and also PHP/wordpress programming. This cost will increase as we improve our hosting infrastructure and seek to commission more timely news articles and features. I’d like to cover at least 75% of our base costs with monthly reader donations so that we don’t have to depend on advertisers to operate the site.

Become a monthly patron

Have you been receiving decent value from ROK? Have we made a positive impact on your life? Are the articles you read worth at least $3 a month? If yes, we kindly ask that you consider donating at least $3 a month using Paypal on a monthly recurring basis. While one-time donations are nice, it’s hard to plan for the future based on them. If we know that several months from now we’ll have our basic costs covered, we can better plan for more growth and better articles.

To become a monthly patron, select from one of the six options in the drop-down menu below and click Subscribe.


Donation Options



If you change your mind in the future, you can cancel your monthly donation at any time within Paypal.

We appreciate the help that everyone has given us so far and hope that you’ll begin to see an increase in the quality and impact of the articles we publish in the upcoming months. Thanks for the support.