Culture sexyrobotkia

February 6th, 2013

14

Super Bowl Commercials Aren’t Sexist

By

Every year, the howls about just how “sexist” and “objectifying” and “disrespectful” and “misogynist” Super Bowl commercials are seem to get louder. Despite whatever else they may try to dilute it with, what really seems to get the bellyachers is the sexual nature of these commercials. Nowadays, nothing offends feminists and emasculated men more than any expression of men’s natural sexuality. Threatened by, and uncomfortable around, attractive women—and, by extension, men’s natural desire for them—they do their best to silence and suppress them both. Simply depicting female attractiveness is a crime to them.

This time around, the opposition was organized around an Internet boycott campaign that went by the almost-clever name #NotBuyingIt, complete with its own glossy Internet video, website, and twitter page. The idea was that outraged fatties, prudes, diesel lesbians, “pansexual” female-bodied persons, and lispy white knights from far and wide could narc instances of what they deemed to be “sexist.” The community could then collectively refuse to buy products by the offending companies.

 

But, like most feminists, the short-haired fatties of #NotBuyingIt made the crime fit the punishment, conveniently ignoring plainly obvious facts in order to push their played-out talking points. They selectively read commercials for their one perceived offense (sexuality), while bypassing other problematic aspects, which were often worse.

Take this Kia Motors commercial, which premiered during last Sunday’s Super Bowl:

 

Any reasonable man (or woman) who sees this commercial immediately wonders: what if you were to reverse the roles? A woman is disrespecting a showroom car, greasing it up with her hands and kicking the tires. A male android notices the offense and is enraged by it. He punches the woman so hard she leaves a large impression in the wall across the room. He then celebrates his act with the touchdown gesture. Imagine the outrage.

Instead, this was reaction from #NotBuyingIt:

notbuyingit3

That’s right: all they saw was that an attractive girl was, god forbid, being attractive. Simply putting a hot girl in a commercial is now “objectification,” even if she’s in a maximally dominant position.

Unsurprisingly, they remain conspicuously silent on the commercial’s promotion of brutal violence against men.

Read Next: The Anti-Male Commercial



About the Author

is a writer and consultant, with specialties in dating culture, social intelligence, and the state of masculinity. He splits his time between various U.S. cities. His column runs every Wednesday.

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  • Spider58x

    The professional victims are at it again. *sigh*

    The man is the one assaulted but yet the robot women is somehow the “disrespected” one? What a bunch of hypocritical jackass. Fuck off you stupid Feminazis!!

    • Zorro

      Read Roosh’s new post at RooshV.

      Women.
      Are.
      NEVER.
      Guilty.

  • RASER

    *****PRIMO!*****

    I like the Chrysler adverts.

    Any this year?

  • Ross

    Angry Harry said it best!
    http://www.angryharry.com/esEqualityNotAchievable.htm

    “And if ever there came a time that men spent more hours at home looking after the children, the feminists would suddenly discover that children were not a burden but a pleasure.

    “This is outrageous,” they would say. “Those poor women are out at work while the men are at home sitting in front of the TV and having a good time bonding with their children.”

    You have to understand the mindset of these revolting dysfunctional women. They are driven by a hatred of men. This hatred is the only thing that unites them and it is the only thing that explains what they say, think, and do.”

  • JP

    Nice artcile. One additional point that I think few notice.

    What makes these boycotts especially hilarious and pointless is that these fatties, prudes, dykes, and manginas probably don’t buy the products of the companies they wish to boycott in the first place. I would bet most of them can’t even afford those products.

    Their boycotts are the equivalent of some obese land whale declaring “I am going to turn down all the guys who don’t treat me like a lady.” Overlooking the fact that most guys don’t interact with her at all.

  • Uncle Elmer

    I am in favor of boycotting certain products who’s commercials insult me. Here is a good example from last year’s superbowl, though I didn’t hear any howls of protest from the usual complainants :

    http://www.youtube.com/watch?v=lYlyC3XSkIo

  • http://alphaisassumed.wordpress.com Martel

    Am I the only one who noticed the Doritos ad where they dudes all dress up on dresses and acted like jackasses? Any chance that some “interest group” will object to that one?

    Didn’t think so.

  • Achilles

    Newsflash: feminism is a joke.

    I am so tired of feminists acting like only men objectify people, and women are perfect little angels. For every man objectifying a woman by her looks there is a woman objectifying a man by his income or his height.

    • Hugh G. Rection

      Given the choice of being treated like a mere human being or being treated as a sex object, everyone who has his or her marbles together would choose the latter. A successful fight against this “objectification” would hurt those most who are currently being “objectified”.

      • noize

        the women who tend to bring up sexual objectification are usually the ones who no one is objectifying. it’s like if they know they can’t compete against the appearance of other women, all of a sudden appearance isn’t supposed to count.

    • Raksha

      Not only that, but income takes years of hard work and height cannot even be controlled, it is genetics and actually serves no purpose outside of sport.

  • Turbo the Drycleaner

    The more you study feminism the more you realize what a complete farce it is. Feminists havent been the reason women were ‘liberated’ from anything. Not even once has the movement been effective for much besides complaining and punishing men for not wanting to play footsie with ugly fat chicks.

  • http://dannyfrom504.wordpress.com dannyfrom504

    AWGAWDDAMMIT!!!!!!

    fuck me sideway, i JUST posted the kia commercial. i KNEW i should have run it yesterday but had a finish a series about using a dog to game women.

    i made a joke about this commercial when it came on i made a joke about a truck commercial where a manbot slapped a giggly airhead chick. made mom laugh. what a good egg.

  • conhecimento_oculto

    This commercial kind of leaves a message… The girl is a robot

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